I feel like it could use a UI update to make it look more modern and stylish. Not sure how easy their onboarding process is either.
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Sure - they need to polish the UI, and they need some marketing. They have enough RC to power thousands of onboarded people, especially if these only publish one report a day and don't interact anyhow else initially (as you hardly care about content if you just want to make your dollar or two a week by sharing your sports stats.
A rewards autoclaim would help too, not sure if it's implemented there.