It's like their work doesn't even belong to them.
It doesn't belong to them. "Not your keys, not your crypto" is the saying. Similar for accounts and content on the platforms.
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You're right, 'Not your keys, not your crypto' is a solid rule. It applies to accounts and content on platforms too. Basically, if you don't own the underlying technology, you don't truly own your data or creations. That's why I'm exploring Hive this year – it's a decentralized platform that puts control back in the hands of the creators.