Yes, I add salt and pepper with other herbs such as basil, thyme, rosemary, garlic, and chilli flakes.
I season the chicken with all the above, then add the coffee and marinate it in a ziplock bag overnight.
This way I can massage the seasoning into the chicken before baking it. Everything helps the seasoning to absorb into the chicken and there is no specific taste of coffee or the individual seasoning. It's a rounded taste:)