That's rather profound :) I always figured it was because it's one of the most common blogging rules.
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Yes, this is nothing new in this field. Therefore, if many people still act this way today, it means that a lot still needs to change.
That's quite sad to be honest. 😞
I've been seeing "new" blogging "rules" now encouraging being personable and more "you" instead of trying to appear as a "professional" in a "niche" so I guess "everyone" is a bit over them but the shift will be slow.
Eventually, things always change. We just need to learn how to deal with them.