That's sad, but yeah, as you have mentioned, maybe they're not economically well to support them. Nevertheless, the marketing strategy of that cafe to survive in such location must be commendable. I'm also interested in how they managed it so well to thrive over the years. Their cafe looks simple but inviting, and the coffee and snacks are good, too.
Here in my place, it depends on the theme. If the theme or design of that cafe is good, it just requires a few post on the internet and it will be trending. It's always the one that is Instagrammable that often thrives. It's not often the case, but mostly these days.