I'm also on the idea that it takes a lot of ongoing work to really build something of "value" in this space, provided the idea is sticky enough for a relatively large number of people. I think people generally tend to be a bit short sighted and try to put the cart before the horse, so to speak.

I didn't know a sports community existed on Hive, that could've been a huge vibrant community, given there are many sports lover out there.

LEO's development has been interesting to observe, I think they've got a couple of things right and the community support is strong.