RE: Wendys Restaurant Plans to Change Prices Ala Uber

Since Uber is an on-demand service, and the driver availability can fluctuate moment-by-moment, their pricing serves as an incentive.

Wendy's could change they pay scale to reward efficient work during peak hours, but otherwise, it makes no sense. The cost and availability of their food doesn't fluctuate moment to moment, so the disconnect in prices just doesn't make sense unless it goes to labor.

Nowever, as more and more states are changing labor laws and wages, and workers often demand higher pay as inflation pressures mount, and costs also rise due to inflation, I can see how the corporation might be looking for ways to boost earnings to meet those demands and pressures without the psychological effects of changing the "base price" of their food.

But even trying to make every excuse I can, I still don't believe this is a viable model. Customer backlash is likely to be severe.

I completely agree with you. I do not understand why fast food places do not adopt a floating price like most sit down places do. Whether it is called "early bird" or "brunch prices" I am surprised McDonald's, Burger King, etc have not adopted that model. Customers seem to have no problem with it with other food places.

Same for movie theaters. Want to save on that movie ticket? Go before X time of day. Again, it works and people are fine with it.

Maybe Wendy's and such will adop this model and have the AI handle price changes at set times of day. I cannot see them even thinking of going forward with fluctuating prices throughout the day based on busy level of the store, the weather, even down to the profile the AI has created on customers.

It is very clear that how the CEO has made this information available, it is already a PR nightmare. They are trying to back track now, even with the CEO saying he never said they would raise prices due to volume of orders, based on factors such as time or weather, etc.

That tells me the CEO is tone deaf and plans to implement this are still firmly in place and coming, just now it won't be as public.